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I believe bold products are built on simple, powerful insights. I transform complex challenges into clear, fundamental user truths, creating elegant solutions that resonate and scale. My deep-seated belief in the power of consumer empathy drives me to identify authentic user friction points, and create caring solutions to elevate everyday interactions. UX research and UI design work for top-performing consumer platforms, has given me a deep understanding of human-centered design research practices, insight development, and interface design. Furthermore, three years of marketing strategy for award-winning campaigns enables me to effectively contextualize individual user behaviors, craft products that consider sales value and marketability, and create experiences that elevate and align with a company’s personal brand identity. I bring a unique perspective as an artist with personal and professional expertise. Which, combined with my work in marketing design, allowed me to develop a keen visual sense, honed my attention to detail, and strengthened my ability to think across mediums to bring ideas to life.

I am excited to bring my unique perspective to jobs in UI and UX design!​ 

CHECK OUT MY RESUME HERE!

HOLISTIC COURSEWORK 

DESIGN

Journalism

Marketing Strategy

Fine Art

MARKETING COMMUNICATIONS

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  • IMC 301: Consumer Insight

  • IMC 390: Content Marketing: Strategy, Creation & Connection

  • IMC 304: Digital Media Strategies

  • IMC 302: Research for Marketing Communications

  • IMC 303: Integrated Marketing Communication Strategy

  • IMC 310: IMC Law, Ethics and Technology

 

DESIGN

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  • DSGN 240: Wireframing and App Design

  • DSGN 320: Industrial Design

  • DSGN 395: Digital Project Development

  • DSGN 306: UX Design

  • DSGN 322: Rendering

  • DSGN 395: Design Innovation Practicum

  • COMP_SCI 111: Fundamentals of Computer Programming

 

JOURNALISM

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  • JOUR 377: Data Analysis & Visualization

  • JOUR 390: Visual Storytelling for the Web

  • JOUR 311: Magazine Editing

  • JOUR 301: Documentary 

  • JOUR 201-2: Multimedia Storytelling

  • JOUR 201-1: Reporting & Writing

WHERE           MEETS

                 STRATEGY    

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DASH REWARDS

Increasing consumer retention and ROI through a tiered loyalty program. 

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MCM LOGO AND BRAND DESIGN

Connecting with younger consumers through logo and brand redesign.

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WEBER SHANDWICK

MARKETING DESIGN INTERN

Earned media ideation for award winning campaigns! 

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SHORT-FORM DOCUMENTARY

"See It To Believe It", highlights the impact of social media on racial rights activism.

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TIKTOK AI AD ASSISTANT 

Reducing friction between users and paid advertising content by allowing users to ask questions in real-time.

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MULTI-PURPOSE COOKING GLOVE

Increasing independence, accessibility, and joy in the kitchen for those with limited mobility. 

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WEBER SHANDWICK MARKETING STRATEGY INTERN

Consumer segmentation, influencer risk analysis, and market research.

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REIMAGINING POWERADE

Breaking out in the CPG Drink market through packaging design.

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SRW DESIGN AND STRATEGY

Digital strategy, social media monitoring, trend analysis, email ad and landing page design to boost CTR.

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MAGAZINE DESIGN AND STRATEGY

Design for STITCH Magazine, proposed package for WIRED Magazine. 

ARTISTIC EXPERIENCES BUILT AROUND THE          

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PROFESSIONAL ART EXPERIENCE

I am a sculpting and research assistant, credited in exhibitions internationally. 

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ARTWORK

I am an mixed-media artist who works in painting, photography, and sculpture. 

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